Social media creates the opportunities for associations to implement their actions, not just their communications. Why communicate when they can "do" in such a public fashion that the communication effect is multiplied exponentially? They are failing to use the power of multifaceted relationships and not getting the benefits they should out of social media.
Read MoreAll relationships are based on communications, but you don’t just tell things to people, you also listen to them. You do this in your personal and social life, you must do it in your professional life as well. Many organisations are terrible listeners because they confuse the need to listen with the action of failing to take decisions or the perception of lack of leadership. Great leaders listen.
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